Senior Leadership Communications Manager
The National Rural Electric Cooperative Association (NRECA), with offices in Arlington, VA and Lincoln, NE is the trade association for over 900 consumer-owned electric cooperatives serving more than 42 million people. NRECA is committed to harnessing the strength of Americas electric cooperatives into a single powerful voice. NRECA has won the following awards over the past few years:
- Top Workplace by the Washington Post
- 100 Best Places to Work - ComputerWorld Magazine
- 50 Best Places to Work - The Washingtonian
- CARE Award Recipient - Recognizing organizations that promote a positive work-life balance
- 50 Greatest places to Work - AARP
- Best Place to Work Award Recipient - Lincoln, NE
- Gold Well Workplace - Wellness Councils of America
- State of NE Governor's Wellness Award - Grower Level
At NRECA, we work with people who are leaders in their fields. They are down-to-earth, hardworking professionals committed to helping our members serve their communities. Our work is interesting, constantly evolving, and requires new skills to meet the evolving needs of a dynamic industry. In this collegial, inclusive work environment, united around the compelling purpose and history of electric cooperatives, we thrive. And topping it off, NRECA cares about each persons overall well-being, encouraging health, financial security, and a sustainable work/life balance. EEO/AA- M/F/Disability/Protected Veteran Status/Genetic Data
Senior Leadership Communications Manager-P4
The Senior Leadership Communications Manager leads the development of all executive communications for NRECA leadership, including the board of directors and c-suite executives. The position is integral in the development of NRECAs leadership messaging strategy, serves as a strategic communications advisor and coordinates closely with key executives to reflect the individuals voice and priorities as well as NRECAs mission, vision and values.
The position serves as a key communication resource for NRECAs board of directors and members across the country. This position plays a leadership role in the development of strategic communications programs to help cooperatives effectively engage with their member-owners and other key stakeholders and to support other NRECA and national membership priorities.
Purpose and Mission
Serves as chief speechwriter for NRECAs executive team, the CEO and COO in particular. Develops speeches, talking points, correspondence, presentations, commentary and briefing memos for engagements with members and other external audiences. Serves as a strategic messaging counselor to organizational leadership and lead efforts to ensure a consistent leadership voice across NRECAs diverse communications channels. Leads collaboration with executive team to determine goals and messaging strategy for each opportunity.
Provides strategic communications guidance and support for the NRECA Board of Directors, the officers in particular. Develops speeches, talking points, presentations, commentary and written reports for officers and directors to use at NRECA meetings and other activities related to their role as NRECA directors in their states and regions. Directs strategies and vehicles for maximizing dissemination and use of content, and leads engagement with board members to ensure they are equipped to serve as ambassadors for the organization. Coordinates these activities closely with the CEOs office.
For both executive team and board communications, ensures that all content emphasizes internal and external priorities; association accomplishments; the cooperative business model and the value of NRECA membership.
Coordinates with NRECA departments to ensure broad knowledge of association priorities, products and services, as well as the accuracy and relevance of information delivered.
Reviews NRECA speaking opportunities to determine the most appropriate leader to represent the organization at each event. Makes recommendations to communications department leadership and executive team.
Supports a multi-year strategic member communications initiative to help cooperatives effectively engage with and build relevance among the next generation of cooperative member-owner. Project includes public opinion research and multiple member feedback sessions and the development of a strategic plan for members and tactical tools to help them implement it. This position will play a role on project team and may manage consultants as needed throughout lifecycle of project.
Regularly engages with members across all levels of cooperative leadership to obtain feedback and ensure that communications tools and messaging reflect member needs and priorities.
Participates in speaking engagements at various member meetings on a variety of education topics, including effective messaging, writing, crisis communications and more.
Serves as a key member of the NRECA communications team, contributing to department strategy and serving as a resource and advisor on organizational messaging and member engagement projects.
Requirements and Qualifications
Bachelors degree in communications, public relations, public affairs, journalism or marketing preferred, or an equivalent combination of education, training and additional experience.
Minimum of 10 years experience in the advocacy or corporate/cooperative communication field. At least seven years of executive speech writing experience required. Knowledge of the energy industry, rural issues and the cooperative business model strongly preferred.
Outstanding writing and editing skills, including demonstrated success developing a wide variety of communications and outreach tools that engage and persuade. Strong understanding of different writing styles required for different communications formats and vehicles.
Strong listening and collaboration skills, with specific experience working with high level executives to capture and reflect their voice in written materials. Track record of building and maintaining productive relationships with internal and external stakeholders.
Strong project management skills, including experience developing communication strategy, tools and programs designed to engage and educate a variety of key audiences.
Demonstrated experience developing and implementing successful communication strategies.
Proven ability to prioritize, work quickly and manage multiple projects and deadlines.
Understanding of member focus of role and prioritization of member needs.
Ability to communicate, both verbally and in writing, with a diverse membership, employees and/or vendors in a clear and precise manner as demonstrated by prior work experience.
Ability to use Microsoft Office tools (Excel, Word, Outlook, Power Point) in the day-to-day essential duties of the job as demonstrated by prior work experience.
Ability to operate various office equipment such as personal computer, copier, printer, fax machine, 10-key adding machine, and multiple line telephone as demonstrated by prior work experience.
The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
Disclaimer Statement: The preceding job description has been written to reflect managements assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.