Web Engagement Intern
The National Rural Electric Cooperative Association (NRECA), with offices in Arlington, VA and Lincoln, NE is the trade association for over 900 consumer-owned electric cooperatives serving more than 42 million people. NRECA is committed to harnessing the strength of Americas electric cooperatives into a single powerful voice. NRECA has won the following awards over the past few years:
- Top Workplace by the Washington Post
- 100 Best Places to Work - ComputerWorld Magazine
- 50 Best Places to Work - The Washingtonian
- CARE Award Recipient - Recognizing organizations that promote a positive work-life balance
- 50 Greatest places to Work - AARP
- Best Place to Work Award Recipient - Lincoln, NE
- Gold Well Workplace - Wellness Councils of America
- State of NE Governor's Wellness Award - Grower Level
At NRECA, we work with people who are leaders in their fields. They are down-to-earth, hardworking professionals committed to helping our members serve their communities. Our work is interesting, constantly evolving, and requires new skills to meet the evolving needs of a dynamic industry. In this collegial, inclusive work environment, united around the compelling purpose and history of electric cooperatives, we thrive. And topping it off, NRECA cares about each persons overall well-being, encouraging health, financial security, and a sustainable work/life balance. EEO/AA- M/F/Disability/Protected Veteran Status/Genetic Data
Web Engagement Intern
Note: This is an intern position. You must be a rising college junior or senior with a 3.0 GPA.
The signature product of this intern will be to develop and write a plan that lays out an approach for regular content refreshes processes, as well as an editorial calendar of select prolonged campaigns on select issues. The document will be a foundational tool creating an enhanced digital engagement with technical staff from electric cooperatives across the country, leverages broad industry trends and content from NRECAs Business and Technology Strategies.
Purpose and Mission
Develop and write a plan that lays out week-to-week content refreshes processes as well as an editorial calendar of select prolonged campaigns on select issues.
Gather and distill information from staff across multiple departments.
Write templates, schedules, and guidance documents to support staff development around a new web site and content management system.
Research use of sponsored content arrangements (partnering with vendors) offered by digital publications.
Evaluate ways to organize and improve search function of projects on Cooperative.com.
Develop and improve skills in critical thinking, technical writing, decision making and teamwork.
Establish process to provide other top NRECA channels with monthly (repurposed) content and method of measuring impact of use of those channels.
Rank popularity of resources, to consider trends and focus for future research and efforts
Analyze access to key resources identified by BTS
Develop standardized report and process to provided twice monthly reporting of TechUpdate metrics and trends.
Requirements and Qualifications
Marketing analysis knowledge through course studies and/or direct experience
Familiarity with Marketing Analysis tools (MessageFocus, Google analytics, Webtrends, and/or the like)
Familiarity with SharePoint
Focus in communication, technical writing or marketing preferred
Strong written and verbal communication skills
Experience with web content and analytics
Knowledge of Microsoft Word, Excel, and PowerPoint
Strong attention to detail and organizational skills
Experience with multimedia, desirable
This is an intern position.
3.0 or above GPA required and Must be a rising junior or senior
Dates: May 14th through August 3rd
Wages: $18.50 per hour